Company Overview

Living Planet Distribution are a concept-to-market company specialising in the development, manufacture, and distribution of high-quality natural food supplements.

Founded and led by qualified Nutritional Therapists, we are recognised as innovation leaders across a number of fast-growing wellness categories, including collagen, medicinal mushrooms and fermented herbs.

From product concept and formulation through to brand creation, education, and distribution, our integrated approach enables us to develop market-leading and award-winning supplements that combine scientific research with traditional wisdom.

Today, Living Planet products are available in more than 2,000 stores worldwide and continue to set new standards for quality, sustainability, and innovation within the natural health industry.

Our Story

Living Planet was founded in 2016 by Nutritional Therapists Graham Botfield and Ben Shouler with a clear mission: to create innovative, high-quality health products rooted in natural principles and made using the very best ingredients available. 

What began with a modest personal investment and a shared vision quickly became a journey driven by passion, purpose, and determination. In the early days, products were hand-packed on a living room table, with orders personally delivered to the local Post Office before closing time. 

The original portfolio consisted of just six Planet Paleo products and six Living Nutrition products. Since then, Living Planet has grown into a multi-million-pound business with more than 150 products distributed across the UK, Europe, and international markets and available in over 2,000 stores worldwide.  

Despite this growth, Living Planet remains proudly independent, self-funded, and guided by the same values and vision that inspired its creation. 

“Ben and I came with a genuine desire to bring something new to the food supplement industry. We were never interested in creating copycat brands just to make a profit. We wanted to make a real contribution to the health industry and felt we had some great ideas to establish new standards of quality in key food supplement categories. I think to a large degree we have achieved this with the success we have seen and awards we have won”
Graham Botfield
CEO